The 2025 State of Product Management Report

ProductPlan’s 10th annual State of Product Management Report is here! This year’s report analyzes insights from nearly 400 product professionals worldwide to deliver the most current data on product management practices, challenges, and opportunities. Complete the form below to download your copy!

Report Highlights

 

1. Product strategy is a central focus

Product strategy is the most valuable job to be done for product managers. The drivers of your product strategy and the approach you take to communicating it can play a big part in how effective your product strategy efforts are.

2. Product teams favor tool consolidation

Product teams aim to find the right combination of capabilities in their product tooling while reducing cost. As a result, tool consolidation is increasingly favorable. There’s special interest in finding a product management tool that can handle product strategy, roadmapping, and prioritization.

3. AI is more prevalent and more concerning

During 2023, AI became a must-have technology for businesses, leading some organizations to adopt AI to avoid appearing to fall behind. Heading into 2025, product managers are taking a sober look at AI and choosing a more careful approach to adoption. They’re moving away from adopting AI for the sake of adopting AI and are instead looking for ways that AI can add real value to their businesses.

 

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