Product Updates
Customer Story: B2B SaaS Company
The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. They developed...
Guide to Writing an Effective Problem Statement
For product teams, having a well-defined and researched problem statement can be crucial to the success of their product development....
Problem Statement
A problem statement describes a specific issue or opportunity in the market. It is crafted to guide focused efforts in...
Product Management
Product Management for Higher Education
The product management function in higher education empowers institutions to align their offerings with overarching institutional goals.
Product Leadership
The Busy Product Manager’s Guide to The 2024 State of Product Management Report
Calling busy product professionals! We get it–your days are packed with roadmap review meetings, brainstorming sessions, and making (what sometimes...
Product Management Platform
A product management platform is a tool that helps companies plan, develop, and launch products. A product management platform can...
Tools and Resources
Dependency Management
Dependency management is the process of tracking and minimizing disruptions between dependencies. Effective dependency management can reduce risks and increase...
Product Leadership
Product Leaders Roundtable: Insights and Predictions for 2024 and Beyond
Trends
The 2024 State of Product Management Report
Product Leadership
Goal-Question-Metrics (GQMs)
Goal-Question-Metrics (GQMs) is a strategic framework used to define goals, ask relevant questions, and improve metrics. GQMs empower product managers...
Product Strategy
Annual Planning: The Most Wonderful Time of the Year for Product Professionals
Product Strategy
How Customer Feature Requests Inspire Product Ideas
Customer feature requests for your customers are feedback, not commitments. Utilize them as a source of inspiration for new product...
Product Strategy
OKRs vs Outcomes: What is the Difference?
It’s not a matter of OKRs vs outcomes. It’s how the two concepts work together and help you build a...
Prioritizing Outcomes with Your Product Strategy
Product Management
How to Write Effective OKRs
This piece explores the role of objectives and key results and provides best practices for creating your own OKRs
Product Strategy
How to Use the Jobs-to-be-Done Framework to Support Digital Transformation
The jobs-to-be-done framework helps you discover what customers are trying to accomplish. Utilize it during a digital transformation.
Product Strategy
What “Product-Led” Looks Like in 2023
Learn the landscape for product-led organizations in 2023, specifically through the lens of our 2023 State of Product Management Report.
Company News and Updates
Fireside Chat: Quarterly Product Update
Product Metrics and Analytics
5 Metrics Every Product Manager Should Know
Product metrics are quantifiable data points to gauge a product’s success. Here are 5 metrics that every product manager should...
Product Leadership
The Journey from Project-Centric to Product-Centric
The journey from a project-centric to product-centric organization is an important one. Learn the initiatives needed to transition your organization.
Customer-Centricity
Product Onboarding
What is product onboarding? Learn more about product onboarding and other product management terminology in our resources library.
Tools and Resources
Status Quo vs Purpose Built Solutions
“If it ain’t broke, don’t fix it.” This adage encourages us to maintain the status quo. A mentality that sets...
Product Management
The Combined Effort of Product Management and Product Operations
Product operations vs. product management? Product managers figure out what to do, and product operations figure out how to do...