This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation. For many first-timers with great ideas, the process is exciting but also a bit intimidating. I believe that the tactics can...
Product Management
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How to Shift to Product-Led Growth, Featuring Wes Bush
Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever. But unless your company offers...
3 Reasons You Should Hire a Senior Product Manager
Once you’re blessed with the opportunity to expand your product management team with a new hire, you have options to consider. You can hire a senior product manager who will bring their years of real-world experience and savviness to the table, or you can bring on new...
Getting Real about Customer Delight: The Strategy of Emotional Outcomes
It’s all the rage, and is often the reason we get out of the bed each day - we want to delight our customers in everything we do. I’d bet that at least 75% of those reading this post would say that “Customer Delight” is somewhere in the top 3 stated goals of their...
Your MVP is Not the Minimum Product
If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams...
5 Ways Product Teams Can Drive an Exceptional Customer Experience Strategy
I’ve worked exclusively on digital products for over 14 years, primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product...
My 9 Lessons Learned for Remote Success from Across Time Zones
I joined ProductPlan in the summer of 2019, excited to sink my teeth into creating product management content. However, joining the team came with one small twist — Thanksgiving of that year my journey would take me to South East Asia for four months where I would...
How I Learned to Embrace Uncertainty: Tips for Product Managers
I’ll admit it, in the past, I’ve wrestled with needing to control uncertainty. For years I thoroughly planned most everything and felt the need to know the eventual outcome of decisions. I had expectations, and if the expectations weren’t met, I was disappointed....
Product Management 2019: Year In Review
What a year. There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. Our ProductPlan community of writers and speakers (and you) have led the charge behind these trends. With your support, we dove...
Top 5 Ways to Mine Your Digital Customer Experience to Strike Insight Gold
As a product manager, you spend a lot of time trying to dig into the minds of your customers and unearth exactly what the experience of using your product is like for them. Which needs or wants are they trying to address? How easy or difficult is it to complete their...
Product Managers: Learn to Let Go
Sometimes it’s hard to let go of something after discovering it no longer works as you expect. Especially if it’s something you were passionate about. All of us, especially product managers and entrepreneurs, are faced with this occasionally. For example, you’ve put a...
Feature Flags: A Product Manager’s Best Friend
Today, software development is all about the need for speed. Feature updates, UI changes and bug fixes are all done in near real time, and the frenetic pace is ever-increasing. Users have grown accustomed to constant updates to apps and expect any issues to be fixed...
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