Problem Statement
A problem statement describes a specific issue or opportunity in the market. It is crafted to guide focused efforts in...
Product Management
Tools and Resources
Dependency Management
Dependency management is the process of tracking and minimizing disruptions between dependencies. Effective dependency management can reduce risks and increase...
Customer-Centricity
Product Onboarding
What is product onboarding? Learn more about product onboarding and other product management terminology in our resources library.
Product Leadership
Service Transformation
What is Service Transformation? Service transformation refers to the process of expanding an organization’s focus to include new service offerings...
Change Enablement
What Is Change Enablement? Change enablement, called change management, refers to providing people with the necessary information and support–alongside tools,...
Shadow IT
What is Shadow IT? Shadow IT is a catch-all for any technology used within a corporate environment. The use of...
Product Leadership
Product Council
A product council is a group of stakeholders that meets regularly to review the strategy and progress of a product.
Greenfield Project
A greenfield project can describe any project that a team starts from scratch. Learn the pros and common pitfalls of...
Product Management
Product-Centric
Product-centric describes a company focused on the details of its products above other considerations, including its customers’ needs.
Product Management
Feature Creep
What is feature creep? Learn more about feature creeep and other product management terminology in our resources library.
Product Management
Product Launch Management
What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful...
Product Management
Design Concept
In product management, a design concept is a short description of the idea behind a planned product.
Customer-Centricity
Needfinding
Needfinding is a unique research process that product teams use to identify a market need before building a product. In...
Distinctive Competence
Distinctive competence refers to a superior characteristic, strength, or quality that distinguishes a company from its competitors. This distinctive quality...
Fundamentally New Product
A fundamentally new product gives customers the ability to do something that no existing product can.
Feature Audit
A feature audit is an exercise to give a product team a visual snapshot of how many customers use each...
Channels of Distribution
A channel of distribution is the method a company uses to get a product or service into the hands of...
Product Management
Sunk Cost
A sunk cost is an investment that can’t be recovered. Examples of sunk costs in business include marketing, research, new...
Mockup
A mockup is a realistic visual representation of a product. In this post, we’ll discuss the role of mockups in...
User Flow
What Is a User Flow? A user flow is a chart or diagram showing the path a user will take...
Intuitive Design
Intuitive design refers to making products easy to use. In this post, we’ll discuss why intuitive design is important and...
Minimum Viable Experience (MVE)
What Is a Minimum Viable Experience (MVE)? In product management, “minimum viable” refers to something the team believes it can...
Continuous Improvement
What Is Continuous Improvement? Continuous improvement is a company culture that encourages all employees to look for ways to enhance...
Customer Validation
What Is Customer Validation? Customer validation is an essential phase of the product development process (i.e., the steps needed to...