Feature Factory
What is a Feature Factory? In product management lingo, feature factory is typically a derogatory term. It describes a business...
Product Management
Method of Procedure
What is a Method of Procedure? A method of procedure (MOP) is a step-by-step guideline for completing a project. Think...
Hook Model
What is the Hook Model? The Hook Model is a four-phase process that businesses can use to create products or...
Feature Kickoff
A product feature kickoff is a meeting in which a product manager and stakeholders set plans, goals, and responsibilities for...
Product Architecture
What is Product Architecture? Product architecture is the organization (or chunking) of a product’s functional elements. It’s the ways these...
Product Management
Information Flows in Product Management
Information flows in product management is a two-step process for creating a shared understanding of product strategy.
Rational Product Management
What is Rational Product Management? Rational product management is a unifying process for product development. Based on the rational development...
Behavioral Product Management
What is Behavioral Product Management? Behavioral product management applies behavioral science and human psychology to product design. When planning their...
Product Enablement
What is Product Enablement? Product enablement helps employees at large companies gain relevant product knowledge. The term takes its name...
Product Stack
What is a Product Stack? A product stack refers to the apps, technologies, and other resources product managers use to...
Agile & Product Development
Program Management
What is Program Management? Program Management is an organizational function that oversees a group of individual projects linked together through...
Customer Empathy
Customer empathy is understanding the underlying needs and feelings of customers. It goes beyond recognizing and addressing their tactical requirements...
Prioritization and Backlog
Idea Management
Idea management is a structured approach to generating and evaluating ideas that could help improve an organization’s bottom line.
Product Requirements Management
Product requirements management is the ongoing process of overseeing the requirements needed to deliver a product to the market.
Design Ops
What is design ops, and why should you adapt it for your culture? Learn the basics of design ops and...
Product Life Cycle
The product lifecycle model breaks down the various stages of a product’s evolution, from its debut to its retirement. Each...
Digital Transformation
Digital transformation refers to the trend where businesses use digital technologies to enhance and replace existing business processes.
SWOT Analysis
A SWOT analysis is a planning framework that a business can use to identify a strategic endeavor’s strengths, weaknesses, opportunities,...
Product Requirements Document
A product requirements document (PRD) is an artifact used in the product development process to communicate what capabilities must be...
Stakeholder Analysis
A stakeholder analysis is the process of identifying stakeholders before a project begins; grouping them according to their levels of...
Product Strategy
Product Design
What is Product Design? Product design describes the process of imagining, creating, and iterating products that solve users’ problems.
User Research
User research is the discipline of learning about users’ needs and thought processes by studying how they perform tasks, observing...
Agile & Product Development
Change Management
Learn how change management refers to a systematic approach to supporting employees and teams through transitions to new processes or...
DACI Decision-Making Framework
The DACI decision-making framework is a model designed to improve a team's effectiveness and velocity on projects, by assigning team...