Total Addressable Market (TAM)
Total Addressable Market (TAM) refers to the maximum size of the opportunity for a particular product or solution.
Product Management
Quality Function Deployment (QFD)
Quality Function Deployment, or QFD, is a model for product development and production popularized in Japan in the 1960's. The...
Product Management Audit
What is a product management audit? Learn more about the purpose of a product management audit and how to conduct...
Technical Debt
Technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or...
Product Differentiation
What is Product Differentiation? Product differentiation is a process used by businesses to distinguish a product or service from other...
Stakeholder
What are Stakeholders? Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by...
Scope Creep
What is Scope Creep? Scope creep is the phenomenon in which a team’s initial plan—the scope of work it agreed...
Persona
In product management, a persona is a profile of a product’s typical user. Personas are used to help a product...
Product Ops
Product ops, or product operations, is a relatively new discipline somewhat similar to marketing ops. Product ops builds a foundation...
Product Management
Minimum Viable Product (MVP)
An MVP, or minimum viable product, represents the earliest stage in the product’s development cycle at which the company believes...
Disruptive Innovation
Disruptive innovation is a term coined by Clayton M. Christensen to describe any type of innovation that creates a new...
Feature Bloat
What is Feature Bloat? Feature bloat is a term to describe the result of packing too many features and functionalities...
Features
What are product features? Learn more about product features and other product management terminology in our resources library.
User Persona
A user persona is a composite biography (or series of biographies) drafted based on market research and experience to describe...
User Interface
A user interface, or UI, is any part of a product or system which the end user interacts with. Users...
User Experience
User Experience refers to the feeling users experience when using a product, application, system, or service. It is a broad...
Use Case
What is a Use Case? Definition: A use case is a hypothetical (but plausible) scenario showing how a product’s user...
Release Plan
What is a Release Plan? Definition: A release plan is a tactical document designed to capture and track the features...
Release Notes
What Is a Release Note? A release note refers to the technical documentation produced and distributed alongside the launch of...
Refactoring
Refactoring is the process by which development teams clean up a codebase or change the internal structure of a piece...
Customer Advisory Board
A customer advisory board is a group of customers who come together on a regular basis to share insights and...
Customer Development
Customer development is the portion of the Lean Startup methodology aimed at understanding the problem. This requires first fully vetting...
Customer Journey Map
Customer journey maps are visual depictions of the various touch points customers make over time when interacting with an organization....
Cannibalization
What is product cannibalization? Learn more about cannibalization and other product management terminology in our resources library.