Glossary

Pivot

What is a productPivot? Learn more about product Pivot s and other product management terminology in our resources library.

What is Pivot?

Definition: Pivot in a product management context may refer to a shift in the strategic direction of the business. Usually the decision to pivot a product is the result of competitive changes, new findings about the market, or shortcomings in the original strategy.

Download The Product Strategy Playbook ➜

Your next roadmap starts here.

The best product teams spend their energy on strategy, not status updates. See how ProductPlan gives your team a single, live, shareable roadmap that travels to where stakeholders work, stays in sync with engineering, and keeps everyone focused on what matters most.
Book a Demo
Take a Tour
4.3/5 on G2