Glossary
Product Marketing Manager
The definition of a product marketing manager's primary responsibility is to communicate the product’s value to the market.
What is a Product Marketing Manager?
A product marketing manager’s (PMM) primary responsibility is to communicate the product’s value to the market. A PMM’s responsibilities could include training the sales force on how to sell the product, creating marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.
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