INSURANCE & INSURTECH

Product Planning Software for Insurance Companies

From lean insurtech companies to the largest carriers, ProductPlan gives insurance product teams the clarity to decide what to build and the alignment to ship it.

23M+ INITIATIVES PLANNED
1000+ Customers
FOUNDED IN 2013
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4.3/5 on G2
Insurance

"ProductPlan gives our compliance, actuarial, and product teams one place to see what's shipping, what's waiting, and why.

-Head of Product, Insurance Carrier

Trusted by insurrance carrier product teams to simplify launches and stay compliant.

Zions Bancorporation
Zebra
Western Governors University
VirginAtlantic
Verifone
Trane Technologies
Teach For America
Standard Life
SLB
Shell Energy Solutions
Schneider Electric
Northwestern University
National Vision
National Van Lines
Mirion Technologies
Ministry of Justice
Michelin
Medtronic
Lexmark
Lockheed Martin
Hubspot
Gulfstream
GDOT
ecolab
Dollar Tree
Crate&Barrel
Brightstar
Boston Dynamics
Boomberg Industry Group
Amica
“ProductPlan has helped us improve the business by giving us back our time to think strategically, not tactically, about how to share information.”
Dan Larsen
|
Technical Product Manager
“The ProductPlan roadmap gets everything in my brain out into a very digestible picture - being able to articulate my vision and save my sanity makes me feel so much more organized, prepared, and ready.”
Courtney Freitag
|
Senior Product Manager IT Digital Solutions
“ProductPlan helps align your teams and enhances the transparency across everything. It lets you organize and structure your product roadmap for the next few years.”
AMN Healthcare Team
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How ProductPlan Helps Insurance Teams Plan and Launch Complex Products

Insurance product portfolios span customer-facing portals, underwriting systems, claims platforms, and regulatory tools. ProductPlan helps teams coordinate engineering, actuarial, and compliance timelines so every launch stays aligned.

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Compliance Alignment
Faster Product Releases
Actuarial & Filing Coordination
Claims & Regulatory Tracking
Portfolio Visibility
Keep compliance and development moving together.
Map NAIC compliance reviews, state filing deadlines, data privacy approvals, and legal sign-offs directly into your roadmap so teams can plan around them as development progresses.
Ship customer and agent experiences on schedule.
ProductPlan keeps teams aligned while building policyholder portals, agent tools, and mobile apps. Compliance windows are planned ahead so release cycles shrink and experiences ship on time.
Align pricing models and rate filings with product delivery.
Surface actuarial model approvals, rate filings, and regulatory review windows as roadmap dependencies so engineering and actuarial teams move in parallel, not sequentially.
Build claims compliance into development from the start.
Plan and communicate FNOL workflows, adjuster tooling, audit logging requirements, and state-specific claims regulations alongside product development.
Manage complex insurance platforms in one view.
From policyholder portals and underwriting systems to claims management and compliance tools, ProductPlan keeps engineering, actuarial, and regulatory milestones aligned.
Outcome:
Policyholder portals and underwriting platforms launch on time, with compliance milestones visible and planned for.
Outcome:
Release cycles shrink from months to weeks, keeping digital insurance experiences on track.
Outcome:
Actuarial approvals and filing windows are visible in the roadmap so teams can plan around them before they become blockers.
Outcome:
Claims software updates ship on time, with regulatory and audit milestones visible to every stakeholder.
Outcome:
Teams scale insurance product portfolios while maintaining visibility and coordination across all launches.
WHY IT MATTERS

The Realities Facing Insurance Product Teams

Insurance product teams juggle policyholder portals, underwriting platforms, claims and FNOL tools, and compliance workflows, all while navigating regulatory gates, actuarial approvals, and legal sign-offs.

Most delays don't happen in engineering. They happen when teams work from disconnected plans.

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Common blockers in many insurance organizations:
  • NAIC or legal reviews arrive without advance visibility, stalling portal launches
  • Underwriting models and agent-facing UI ship on separate timelines
  • Missed state filing windows delay products by months
  • Disconnected roadmaps leave PMs and actuaries working from different plans

ProductPlan gives insurance product teams one connected place that integrates regulatory and actuarial milestones, aligns engineering, product, and compliance teams, and enables parallel planning so launches stay on schedule.

40%

of teams have strategy, discovery, roadmap, and launch in separate tools, creating the coordination gap that delays launches.

49%

cite resource and capacity constraints as the top cause of roadmap misalignment. In regulated industries like insurance, those constraints often come from compliance and actuarial timelines.

72%

of PMs spend 25% or less of their time on actual strategy. When coordination is the bottleneck, strategy suffers.
RESULTS

What Insurance Teams Gain with ProductPlan

Faster Launches — Policyholder portals, underwriting platforms, and claims tools ship months sooner when compliance and engineering move together.

Compliance Confidence — NAIC filings, state reviews, and legal approvals are planned and tracked alongside development. Teams move forward knowing every milestone is visible.

Full Portfolio Visibility — Every stakeholder, from executives to actuaries and PMs, gets the view that's built for them, all from a single source.

Evidence-Backed Decisions — ProductPlan's Product Intelligence connects policyholder and agent feedback directly to roadmap priorities, so every decision is backed by real customer signals.

Less Rework — Actuarial and compliance milestones are visible early so teams plan around them before they affect delivery.

Portfolio Alignment — Policyholder portals, FNOL tools, and underwriting systems are managed in one place.

Turn coordination into results.
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HOW PRODUCTPLAN COMPARES

ProductPlan vs. Aha!, Productboard & Jira for Insurance Teams

Insurance product teams often experiment with multiple product management tools, but not all solutions are built to handle regulated, multi-stakeholder environments. ProductPlan focuses on the capabilities that matter most for carriers: compliance milestone visibility, cross-team alignment, and visibility for executives and actuaries.

CAPABILITY
Plan compliance and actuarial milestones alongside delivery work
Native
Partial, requires significant setup
No
Partial
Accessible to non-engineering stakeholders without training (actuarial, legal)
Yes
Partial, steep learning curve
No, engineering-first
Partial, feedback-first UX
Audience-specific views for executives and board
Native
Yes, with setup
No
Partial
Cross-functional roadmap spanning product, actuarial, and legal teams
Native
Yes, complex configuration required
No
Partial
Built-in AI-moderated policyholder and agent research surveys
Native
No
No
No
Time to first cross-functional insurance roadmap
Days
Weeks
Months
Weeks
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Five minutes. Just you and a tour at your own pace.

Take a tour and see how ProductPlan gives insurance product teams one connected place for compliance milestones, actuarial approvals, and engineering timelines.

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Frequently Asked Questions from Insurance & Insurtech Teams

Yes. Insurance carrier teams often choose ProductPlan specifically for this reason. ProductPlan allows teams to create dedicated roadmap lanes for actuarial review, state filings, and legal sign-offs alongside engineering work. For insurtech teams encountering these cycles for the first time as they scale, ProductPlan makes regulatory complexity visible and manageable before it becomes a blocker.

ProductPlan is designed for stakeholders who don't consider themselves product managers. Actuaries and legal teams typically don't want to manage Jira tickets or learn complex product workflows. Instead, they see a clear visual roadmap highlighting the milestones relevant to their review cycles. Many insurance teams find that actuarial and legal stakeholders begin using the roadmap quickly because it shows exactly when their input will be needed before work becomes urgent.

Yes. State filing deadlines can be mapped as fixed or flexible milestones on the roadmap so product initiatives are planned around them. Teams can quickly see which initiatives align with upcoming filing windows and which may conflict with regulatory timelines. Many carriers create a dedicated compliance lane owned by the compliance team, giving product and compliance a shared planning view.

Coordination across these teams is one of the biggest challenges for insurance product organizations. Product teams plan features, actuarial teams manage model approvals and rate filings, and compliance teams track regulatory requirements across multiple states. ProductPlan helps carriers coordinate these groups by mapping each function's milestones directly into the roadmap. Engineering work, actuarial approvals, and regulatory deadlines appear together so teams can plan in parallel rather than discovering dependencies late in the release cycle.

ProductPlan works alongside Jira rather than replacing it. Engineering teams continue managing development work in Jira, while ProductPlan serves as the strategic roadmap layer that connects sprint-level work to business, actuarial, and compliance timelines. Status updates from Jira automatically appear in ProductPlan so the roadmap stays current without manual updates.

While Aha! is a strong tool for software teams managing complex requirements, insurance carriers typically choose ProductPlan for three reasons: easier participation for non-engineering stakeholders such as actuaries and compliance teams, faster setup for cross-functional roadmaps, and flexible templates that can be customized to reflect how carrier and insurtech teams actually plan. Most teams are able to build their first cross-functional roadmap in ProductPlan within days rather than completing a lengthy configuration process.

FNOL stands for First Notice of Loss, the initial report a policyholder makes when filing a claim. FNOL systems are one of the most important digital touchpoints for insurance carriers because they initiate the entire claims process. Product teams responsible for FNOL tools must coordinate engineering work with claims compliance requirements and customer experience considerations. Mapping FNOL initiatives on a shared roadmap helps ensure claims workflows, compliance reviews, and product updates stay aligned.

Insurtech companies use a range of tools depending on team size and regulatory complexity. Fast-growing insurtechs often start with spreadsheets or project management tools before graduating to a dedicated roadmapping platform like ProductPlan that can handle compliance milestones, actuarial dependencies, and cross-team visibility in one place.

Insurance product teams collect feedback through policyholder surveys, agent advisory panels, claims data analysis, and customer support escalations. ProductPlan's Product Intelligence platform connects that feedback directly to roadmap decisions, so every priority has traceable customer evidence behind it and not just the loudest internal voice in the room.

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See how insurance product teams use ProductPlan to ship faster and stay compliant. We'll show you ProductPlan running a real insurance roadmap with policyholder portals, underwriting systems, claims workflows, and compliance milestones all aligned in one place. Tailored to your team, not a generic walkthrough.
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4.3/5 on G2